Baxter wanted to create awareness about their company and communicate the benefits of their products while staying consistent with their high-end brand image. In their own words:
“We prefer simple, quality design over something busy, crowded, and text heavy.”
They sell premium (expensive) foods, and they wanted to keep their brand image that justifies and is consistent with that. They didn’t want the typical mom & pop, pet store look that is so common.
“Really nice, high-end design. I am looking forward to using it in my marketing.”